What Is Logo Embroidery & How Does It Work?

Have you ever thought about high-quality logo digitizing embroidery and how to make your brand shine in brand clothing? Neither did I. I didn't think of this until I started working for Streamline, where every day I see the amazing results we get from our customers who have their logos imprinted on garments that they 

The creativity and care of each garment is obvious. Just press the button, the machine will start. When you watch, the embroidered logo appears like magic, stitch by stitch, and clothing has become a wonderful way to promote your business or make your employees feel valued. All these are minor considerations, but they are part of the big machine that makes the company successful.

All of these made me think, what makes high-quality logo embroidery? In this blog, Eagle Digitizing will introduce the basic steps to ensure the perfect embroidery every time.


Imagine trying to draw a detailed portrait with a blunt, heavy pencil. You can't capture complex details. Similarly, the more detailed details of the brand logo copied in stitching require high-quality, sharp needles, which are suitable for this work.

Backing paper

If you have ever written on a notebook without filling, you will know that your handwriting is usually affected. But when you put a few pieces of paper on the back as a filler, your writing looks much better.

The same is true of embroidery. Maximizing the quality of the embroidered logo requires the correct type of backing paper and sufficient thickness to ensure that the fabric will not pulsate and damage the quality of the logo.

Thread quality

There are two key reasons for choosing high-quality embroidery thread. First of all, low-quality lines are more likely to break during production, which may lead to defects in logo details. Secondly, low-quality thread is more unpredictable in the dyeing process, which may lead to inconsistent colors of Pantone, and cause your logo to look different from the brand.

Upper thread tension

When it comes to thread tension, the key is to find the right balance. If the upper thread tension is too tight, multiple thread breaks will occur. On the other hand, if it is too loose, your custom embroidered logo will suffer from surface loops.

Tension of bobbin (lower thread)

The proper balance of the lower thread tension ensures that the embroidery remains locked together. When it is too loose, it will affect the upper thread tension and cause the ring. When it is too tight, it pulls the logo into the fabric, making it look sunken (a little like an umbrella from the inside out!), And may damage the fabric.


As with thread tension, it is important to set the frame tightness correctly. If it is wrong, it may cause wrinkles and have a negative impact on the quality of embroidery details. If you have ever seen the effect of pulling a loose thread from a pair of trousers, you will know what it looks like. We ensure that your logo matches the brand and is immediately recognized by getting the right balance.

Digital artwork

It is also important to use state-of-the-art technology as part of the logo embroidery process. This is because the software allows us to copy your logo and brand illustrations with greater accuracy - the better the technology, the better the final result.

Machine quality

Logo embroidery is ultimately a mechanical process. Therefore, using a substandard machine to complete the work will result in substandard results. Therefore, it is important to use high-quality machines, constantly adjust settings to optimize for excellent results, and ensure that qualified engineers regularly service the

Of course, it's not easy to make sure it's perfect every time. However, we employ the best embroiders, so we can guarantee that your brand is right every time. I will never again put on a branded shirt or hoodie without a moment of gratitude, even awe, for allowing me to have the brand.