What Is A Vector Logo And Why You Want One

Choosing the correct logo for your brand is crucial to the success of your business, and that's what we all have in common. But to create the most efficient logo, it's equally important to select the correct logo as your corporate identity. The following content also has some reference value for Eagle digitizing.

Choosing the right logo format can often be difficult and difficult as most business owners are unaware of the various types of logo formats. It's easy to get lost, confused and make mistakes if you don't have the right knowledge.

However, business owners don't have to know the various logo formats because in most cases, a vector-based logo will suffice.

What exactly are image vectors, and why do businesses need them?

In the following sections, we'll introduce you to vector formats and why they're considered an ideal design format for business logos.

What is a vector logo?

In general, there are usually two main image formats, vector and raster. Many of us are aware of raster formats such as .jpg, .png .pdf, etc. They are widely used on the Internet for various purposes. However, the raster format is a bit clumsy and has inherent shortcomings in terms of resolution.

Raster images are made up of tiny pixels and have a unique geometry (size and shape). This means that when stretched or compressed in a disproportionate way, the image loses its aspect ratio and results in a blurry image.

In contrast to raster file formats, vector files consist of mathematically drawn lines, curvatures, and forms. They are immune to shape distortion no matter how much they stretch or shrink. Since you can resize or change the size of vector files at any time, they can be edited without any damage.

Due to the unique editability of vector file formats, professionals prefer vector formats for logos used in business as they are more scalable and flexible to change sizes.

What are the common vector logo formats?

Now that you understand the difference between raster graphics and vector graphics and why companies most often use vector logos, let's take a brief look at the various types of vector graphics available.

In general, you can find a wide variety of vector graphics that are widely used in this field. Each has specific features and attributes, including editing capabilities, compatibility, and quality.

The most commonly used vector logos are:

AI (Adobe Illustrator Artwork)

EPS (Package Postscript)

SVG (Scalable Vector Graphics)

PDF (Portable Document Format)

Why do you need a vector logo?

The logo of a company is generally considered to be the image of the company. They can be found on all kinds of formal or informal marketing merchandise, including letterhead, email promotional merchandise and many other things.

That means you need the right format to change size and shape easily without blurring or discoloring. This is where vector formats come in. It consists of mathematical shapes and lines that can be changed and resized according to requirements without losing any details or aesthetics.

Let's see what makes vector art an ideal style for business logos.

Scalability

As mentioned in the previous sections, scalability is the only unique feature of the vector format. For business owners, you can change the size of the vector logo according to your needs without affecting the aesthetics and quality of the logo's appearance. Indeed, regardless of scale, the logo will remain legible to apply to any commercial item.

Also, do you want to incorporate your logo on letterhead, billboard posters, cards or other promotional items (t-shirts or jackets, towel calendars, etc.). Vector logos are sure to yield the best results every time. Additionally, when you use design vectors, you will have greater control over any desired changes that need to be made to the design later.

Flexibility

Another excellent feature that makes vector designs a great choice for companies is their versatility. You can upload vector images to any image you like, including SVG, PDF SVG, AI, and SVG. To make it even more flexible, vector logos can be imported as raster images in preferred formats such as TIFF, PNG, JPG, GIF, etc.

With this degree of freedom, designers can be more equipped to distribute their designs to clients in their preferred format. Since more apps/programs are available on mobile and desktop for viewing raster formats, business owners love to receive their logos in raster format for review. They can also suggest changes to the designer, which will allow them to include these modifications in vector format before sending them back for review.

Edit

Not only are vector logos easy to scale, but they are also great for editing and editing. This is critical when designing for difficult clients or clients with shorter deadlines.

As a key business component, it is standard for a company's logo to have to be revised several times before it is finally approved. Therefore, designers prefer to make different versions of their logos in vector format, which makes it easier to edit their designs in time if required.

For example, in Adobe Illustrator, it is very simple for a designer to change the colors or other elements that make up a logo in a short period of time. Likewise, you can make other adjustments to the file based on the client's request.

Independent of resolution

As mentioned earlier, vector formats are not bound to any particular geometry, unlike raster formats (which are limited by pixels). This means that vector logos do not have any inherent resolution in the first place, and they will be able to adapt to the resolution of the device on which they are displayed. This is a remarkable achievement. In today's mobile-centric business world, customers use devices of all sizes to browse the Web and other business documents.

Smaller file

Not to mention that vector files are inherently smaller than raster files. When it comes to raster images, they have millions of pixels in each image, and each individual pixel has its own X coordinate and color. All of this data needs to be kept in memory and retrieved on demand.

In vector data instances, there is no data that can be saved and read efficiently, which not only saves disk space, but also increases the efficiency with which operations can be achieved.